matthewb: The Banner Concerts campaign by Belgium’s Boondoggle agency picked up five of the 16 golds awarded at this year’s Cannes Cyber Lions for online advertising. The campaign streamed gigs by local bands to a selection of popular Belgian websites, with band members crammed into custom-made boxes the same aspect ratio as common banner ad sizes. Brilliantly executed and downright inspiring. While being a brilliantly executed banner and advertising campaign, I really think that this is really a case of great concept wrong client. A case of the advertising bearing no relevance to the product. A great brand voicing project, sure, but really, as presented by @gredge, ask yourself in 10 minutes after closing the ads, “What was the name of that bank?”
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matthewb:

The Banner Concerts campaign by Belgium’s Boondoggle agency picked up five of the 16 golds awarded at this year’s Cannes Cyber Lions for online advertising. The campaign streamed gigs by local bands to a selection of popular Belgian websites, with band members crammed into custom-made boxes the same aspect ratio as common banner ad sizes. Brilliantly executed and downright inspiring.

While being a brilliantly executed banner and advertising campaign, I really think that this is really a case of great concept wrong client. A case of the advertising bearing no relevance to the product. A great brand voicing project, sure, but really, as presented by @gredge, ask yourself in 10 minutes after closing the ads, “What was the name of that bank?”

Source: matthewb