This is a very fine examination of our culture or work and consumerism. As with all great work, it will make you very uncomfortable. At least it should.
A lot of agencies want to appear to be cool, relevant, and exciting. Agencies in Minneapolis will get video games, pool tables, kitchens, etc. They also expect you to live there. When we work here, we work hard, but the atmosphere is light. Normally we are able to leave before 6pm every day as well. Working is not too glamorous and on a visual and surface level is very boring most of the time.
What I try to encourage is creativity and hard work. Being creative takes work and intent. You have to apply yourself to really push your personal boundaries or you just do the same things over and over. I think it is pretty obvious that what we do is effective if you look at the amount and the quality of work we produce.” —
— Mike Cina in an interview at Cina Text
If there’s one culture I foster at Ghost Street, this is it.