Laand architecture branding by Passport Studio
“The first pass should be ugly, the ugliest.”
Craig Mod, who convincingly argues that app development (and their success) is often completely senseless, drops this astounding wisdom on readers about halfway through the article:
Craig’s words ring loudly in my ears. You want to unearth answers as quickly as possible. Do not procrastinate in their excavation. Superb advice for the exploration phase of just about any project, not just app development.
The first pass should be ugly, the ugliest. Any brain cycle spent on pretty is self deception. If pretty is the point then please stop. Do not, I repeat, do not spent three months on the radial menu, impressive as it may be. It will not save your company. There is a time for that. That time is not now. Instead, make grand gestures. General gestures. Most importantly, enumerate the unknowns. Make a list. Making known the unknowns you now know will surface the other unknowns, the important unknowns, the truly devastating unknowns — you can’t scrape our content! you can’t monkey park here! a tiny antennae is not for rent! You want to unearth answers as quickly as possible. Nothing else matters if your question marks irrecoverably break you. Do not procrastinate in their excavation.
The Internet With A Human Face - Beyond Tellerrand 2014 Conference Talk by Maciej Cegłowski
If you involved in making websites to any degree, this talk is definitely worth a read. Entertaining and educated take on current internet trajectory.
"great designers know that sacred cows must always be evaluated for slaughter"
Design Is About Intent | Rampant Innovation
Preserving - the first of the 3 design ‘evasions’ commonly praciticed by inferior designers explored in this post. Absolutely spot on analysis of the half hearted attempts to copy Apple’s design led process.
One for Auckland people perhaps, Nat Cheshire’s outstanding Semipermanent AKL 2014 speech stood out as one of the most poetic and heartfelt speeches in Semi Permanent Auckland history.
Do Not Rest - Nat Cheshire at Semi Permanent Auckland 2014